Tacos are all about diving head first into feisty flavors and crazy colors. So why not take things to the next level with just that? Vegan. Exciting. Delicious.
El Taco Truck’s journey started in 2012 as Sweden’s first food truck. With Mexican inspired food, founders Nikola Adamovic and Niklas Bolle created a strong following – and catalysed the food truck trend that followed in Sweden.
We identified a massive opportunity in bringing El Taco Truck’s concept to retail. Now, El Taco Truck is on the journey to redefine what we today call ‘tex-mex’. Our vegan product line is available in all the biggest grocery stores in Sweden, at Kesko in Finland at Bilka, Føtex and Netto in Denmark and at Krónan on Iceland.